Master in Strategic Marketing Management – International School of Management

INTERNATIONAL SCHOOL OF MANAGEMENT – UNIVERSITY OF APPLIED SCIENCES

ISM has been one of the leading business schools in Germany for over 30 years. With their study programs at seven locations, they prepare young people for management tasks in national and international companies. 

ISM operates in various locations throughout Germany. In the immediate vicinity of attractive companies and economic regions, there are many opportunities for cooperation. Whether in the far north or the deep south of the country – students benefit from close contacts to local employers.

Integrated practical phases, workshops, excursions or company lectures – studying at ISM will prepare you specifically for the demands of the job market. 

Important components of all courses are consulting projects and case studies in cooperation with real customers such as Tchibo, Siemens, Motel One or other well-known companies. Among other things, you will develop solution concepts for various business areas. 

In market research, for example, you will learn the practical application of methods, the implementation of surveys and the evaluation of the resulting data. 

In these projects you can not only demonstrate your ability to work in a team, but also transfer the knowledge you have acquired during your studies into real work situations. Selected specializations give you the opportunity to deepen the knowledge you have gained.

MASTER IN MARKETING MANAGEMENT

The strategic role of marketing has become more crucial to the profitable operation and growth of businesses in recent years. In the Marketing Management Master you will learn how to stringently derive promissing marketing strategies from the findings of market research and the specifications of company management, and to plan, implement and control them in a targeted manner.

This full-time on-campus master prepares you optimally for a career as Marketing Manager. In just 4 semesters you’ll acquire the tools and strategies you need to succeed in any strategic marketing, corporate communication position or to operate in cross-functional teams.

The program covers multiple subject areas under the umbrella of marketing and offers comprehensive insight into subjects like communications, sales and digital marketing, public relations, consumer behavior or data-driven market research.

During your studies you will benefit from intensive exchange with experts from the marketing communications world and conduct your own projects and marketing case-studies. The Master’s in Strategic Marketing includes practice-oriented courses, an integrated 12-week practical phase and an extensive market research project to help you develop your marketing-related entrepreneurial and problem-solving skills.